Houbii is a 3.000 sqm indoor Urban Adventure Park in Jakarta (Pondok Indah) | Indonesia, that opened in December 2016. IMAGINIF helped to establish this new business from scratch. A one-year mission together with a start-up team formed by the owner. It started with location research in Southeast Asia. Defining the commercial strategy, customer segmentation, name (.com) finding, logo creation, social media icon, visual identity, architecture, facade, routing, interior design, wayfinding, web concept design, brand merchandising...
After the initial design concept the existing building needed to be renovated so in August 2016, J.P. Bobbaers (IMAGINIF) moved to Jakarta to work onside in the role of Omni-Architect, assisting the start-up team with different design and operational matters. At the same time supervising the constructions works together with Dimitrije Kojić - architect (IMAGINIF).
Today, Houbii is one of the most successful sport & leisure venues in Indonesia.
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