Redefining the retailer; BrandTailer™
Download the pdf white paper here 13 pages.
The end of retail as an economic model
Traditionally, retail means buying large quantities at a discount and selling them per piece with a profit.
Today, this model has lost its added value, since one can ship goods and products straight from the factory to the end consumer.
High fixed costs (pricey mall real estate, store fixtures, cashiers and sales associates) added to investments in inventory, are putting every multi-brand store in a vulnerable position.
For brands this means that they risk losing their most valuable partner: the traditional retailer.
White paper by Jean-Pierre Bobbaers Founder | Owner - Omni Architect IMAGINIF