Fine-tuning life after 60 — Varna, Bulgaria and Ubud, Bali

Founder, IMAGINIF · Omni-Architect · Community & App Builder.
I turn ideas into products, communities and experiences that work in real life—between Varna and Ubud.

Bye Bye Belgium
The turning point

Bye Bye
Belgium.

A short visual story connecting Brussels, Varna and Bali—the personal change between the IMAGINIF history below and everything I am building now.

Start the 3-minute story ↗
1989IMAGINIF founded
500+stores designed and built
1,000+international rollouts
Stillbuilding new things
The history underneath it

Before apps,
I built worlds.

Stores, brands, destinations, early websites and complete physical-plus-digital businesses. The format changes; the job is still to make ideas real.

DisneyModular retail · 50+ European locations
EastpakGlobal concept · Tokyo · 15+ countries
Levi’sStore concepts and international rollouts
Randstad / Interlabor100+ offices · early online recruitment
Houbii Jakarta3,000 m² adventure destination
Historium BrugesVisitor experience and destination design
Four decades in six moments

Always early.
Never finished.

Technology was never the story by itself—always a new material for better businesses, places and experiences.

1982

CAD pioneer

Computers as a design tool before they became normal.

1989

IMAGINIF begins

Moving freely between design, strategy, space and technology.

1994

Physical meets digital

Proximus and an early website: no line between channels.

1995–2010

Scale across Europe

Randstad, Eastpak, Levi’s, Disney and repeatable retail systems.

2011–2016

Location-independent

A new way of working, Houbii Jakarta and a first visit to Indonesia.

Now

Products and communities

Varna and Ubud: building useful things and bringing curious people together.

JP Bobbaers
JP Bobbaers × IMAGINIF

A person. An umbrella. Never one box.

Founder, IMAGINIF · Omni-Architect · Community & App Builder.

Brussels gave me my start. Varna gives me space to build communities and new ideas. Ubud keeps opening different perspectives.

IMAGINIF is the name that connects everything I make, explore and bring into the real world.

Brussels · beginningsVarna · communityUbud · wider perspective
IMAGINIF what comes next

The best next chapter is not retirement from curiosity.

Always early. Never finished. Follow the ideas, products and communities—or say hello directly.