Fine-tuning life after 60 — Varna, Bulgaria and Ubud, Bali — stories, guides, tools and apps

I share what life between Bulgaria and Bali really looks like—and turn what I learn into useful apps, guides, books and independent products.

Bye Bye Belgium — Brussels, Varna and Bali
The turning point

Bye Bye
Belgium.

A short visual story connecting Brussels, Varna and Bali—the personal change between the IMAGINIF history below and everything I am building now.

Start the 3-minute story ↗
1989IMAGINIF founded
500+stores designed and built
1,000+international rollouts
Stillbuilding new things
The history underneath it

Before apps,
I built worlds.

Stores, brands, destinations, early websites and complete physical-plus-digital businesses. The format changes; the job is still to make ideas real.

DisneyModular retail · 50+ European locations
EastpakGlobal concept · Tokyo · 15+ countries
Levi’sStore concepts and international rollouts
Randstad / Interlabor100+ offices · early online recruitment
Houbii Jakarta3,000 m² adventure destination
Historium BrugesVisitor experience and destination design
Four decades in six moments

Always early.
Never finished.

Technology was never the story by itself—always a new material for better businesses, places and experiences.

1982

CAD pioneer

Computers as a design tool before they became normal studio equipment.

1989

IMAGINIF begins

Moving freely between design, strategy, space and technology.

1994

Physical meets digital

Proximus and an early website: no line between channels.

1995–2010

Scale across Europe

Randstad, Eastpak, Levi’s, Disney and repeatable retail systems.

2011–2016

Location-independent

A new way of working, Houbii Jakarta and a first visit to Indonesia.

Now

Life becomes product

Varna, Ubud and a growing family of apps, guides, books and tools.

JP Bobbaers
JP Bobbaers × IMAGINIF

A company. A person. Never in one box.

Designer, omni-architect, retailer, author and app builder. Brussels gave me my start. Varna, Bulgaria gives me space. Ubud, Bali keeps opening new perspectives.

I build businesses, test ideas on myself and share what survives contact with real life.

Brussels · beginningsVarna · everyday lifeUbud · wider perspective
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Follow what
I build next.

Fine-tuning life after 60—from Varna, Bulgaria to Ubud, Bali. I share the life, the questions and the work in progress.

For people over 50 who imagine a freer, warmer life—and want honest inspiration plus useful tools to explore it.

The same JP story continues on both social platforms.

IMAGINIF what comes next

The best next chapter is not retirement from curiosity.

Follow the stories, discoveries and builds—or begin with one of the products already here.

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