I know why
people buy.
(and why they don't.)
Consumer Behaviour · Retail Design · Brand Strategy — Bali
Most shops lose customers before they even open their wallet. I find out why — and fix it. Forty years studying consumer behaviour across Europe and Asia, now leading a remote studio in Bali for international clients and expats who want more than a pretty store.
Jean-Pierre Bobbaers & Dian Efendy
Two founders.
One studio.
IMAGINIF is built on a partnership between European strategic expertise and Indonesian creative talent.
Consumer behaviour expert, retail architect and brand strategist. Forty years building successful stores across Europe and Asia. Pioneer of CAD, web design, and now AI-native workflows. Based between Brussels and Bali.
Indonesian co-founder, graphic designer and visual storyteller. Degree in Graphic Design, deep roots in Balinese culture and contemporary Indonesian aesthetics. Leads local execution and client relationships in Indonesia.
Selected work
A glimpse of
thirty years.
What I do
Three ways to
work together.
Concept development, spatial strategy, layout drawings, branding — built around how your customers actually behave. Delivered remotely with European precision.
Remote delivery · No on-site supervision
Strategic thinking for expats launching or repositioning a business in Bali. Naming, identity, market positioning, customer experience — built on forty years of knowing what works.
Strategy · Identity · Experience
I operate my own Shopify store — so I know what actually works. Clean, conversion-focused builds with real commercial logic behind every decision.
Built by someone who runs one
Successful stores and brands built for
Published author
The retail
design bible.
Written twice.
The Guide to Mastering Retail Store Design — a two-part series on Amazon. The same principles applied for every client: clear strategy, sharp execution, timeless retail thinking rooted in consumer behaviour.
Mythical Figures
of Bali™
Tu te souviens. — a souvenir, by design.
The word souvenir comes from the French tu te souviens — you remember. Each Mythical Figure is not a trinket, but a keepsake: an object that carries memory, not trend.
Five Balinese guardians — Barong, Hanoman, Dewi Sri, Lion, and Dwarapala — sculpted in 3D in Brussels, printed in wax at Materialise in Leuven, cast in 925 sterling silver in Celuk by master silversmith Eddy Santana.
A first for Bali. CAD design and 3D printing combined with the village's ancestral lost-wax casting — digital precision meeting centuries of ritual.
Visit mythicalfiguresofbali.com →Let's talk
Have a project
in mind?
Based between Brussels and Bali. Available for remote design projects worldwide.
Message me on WhatsAppOr email: jpbobbaers@imaginif.com