Designer · Omni-Architect · Digital Builder · Since 1989

A company.
A person.
Never in one box.

For more than four decades, I have worked as a designer and Omni-Architect, building IMAGINIF into one of Europe’s leading independent retail design practices, with retail stores and shops at the core of my work. I created complete businesses across both the physical and digital worlds — from store concepts, interiors and customer experiences to brands, websites, e-commerce platforms and digital products.

Selected clients — shown first, because the work speaks fastest

Selected client work by IMAGINIF. Logos are shown for identification only.

See what was built ↓ Meet me ↗
Jean-Pierre Bobbaers
VARNA · NOW
UBUD · OCT–MAY
BRUSSELS · ORIGINS
1989IMAGINIF founded in Brussels
500+Physical stores designed and built
1,000+Rollouts across Europe and Asia
4Languages spoken fluently
The credibility wall

Recognisable names first. Proof just below.

The logos establish credibility. The section below shows real projects I helped create — from retail environments and rollouts to immersive destinations and brand experience.

Disney logo
Levi’s logo
Eastpak logo
Proximus logo
Randstad logo
FNAC logo
Makro logo
Audika logo
Eastpak · 2006–2009

Global concept.
15+ countries.

A flagship in Tokyo and more than 50 locations based on one international store concept.

Disney · 2006–2010

A retail system
built to travel.

Modular furniture and visual-merchandising work rolled out to more than 50 European locations.

Randstad · Approx. 15 years

Physical locations.
Digital recruitment.

More than 100 offices alongside one of Belgium’s earliest functional online recruitment platforms.

Defining IMAGINIF moments

Repeatedly moving before the market did.

From CAD and the early web to retail rollouts, e-commerce, remote work and independent digital products.

1982

CAD before it was normal

One of the first Belgian design students to make computer-aided design the subject and medium of a final work.

1983–1985

Aalto, trains, restaurants and cruise ships

Postgraduate Industrial Design at Aalto University in Helsinki, followed by work at System Oy on train and cruise-ship interiors. Back in Belgium, restaurant design became another early chapter.

1989

IMAGINIF begins

Founded in Brussels after a 20-store rollout created the confidence to launch an independent practice.

1994

Proximus and the first website

Worked on the launch of Belgium’s new mobile network and built one of the first websites among Belgian design firms.

1995–2010

Randstad: physical and digital

Designed more than 100 offices while developing an early online recruitment platform with job search, applications and CV upload.

2006–2010

European and global rollouts

Major projects for Eastpak, Levi’s and Disney across Europe and Asia.

2011

Remote before remote was fashionable

Closed the Brussels headquarters and deliberately transformed IMAGINIF into a lean, location-independent operation.

2016

Houbii, Jakarta

A 3,000 m² adventure park created from research and naming through branding, architecture, wayfinding and website.

Now

A more personal chapter

Independent projects, life between Varna and Ubud, and a growing network based on friendship rather than business development.

What keeps me busy now

I still build.
Just on my own terms.

Not agency services. Personal projects created from curiosity, experience and problems I wanted to solve myself.

Learning product

Bulgarian Alphabet

A practical app created after moving to Varna and discovering that the simple learning tool I needed did not exist.

Open website ↗
Independent commerce

Bromptonic

A worldwide Brompton-accessories store built from decades of personal enthusiasm for the folding bicycle.

Open website ↗
Bali culture and craft

Mythical Figures of Bali

Sterling-silver objects combining Balinese mythology, traditional casting, CAD and 3D printing.

Open website ↗
Lived experience

Starting Over in Bali

Practical multilingual guidance for people considering a new chapter of life on the island.

Open website ↗
Books by Jean-Pierre Bobbaers

Books

Two books from two different chapters: retail design, and the move toward a more location-independent life.

Cover of The Essential Guide to Becoming a Digital Nomad in Bali
Remote life · Bali

The Essential Guide to Becoming a Digital Nomad in Bali

Practical guidance on remote work, visas, setting up in Ubud and creating a workable balance between business and life.

View on Amazon ↗
Cover of The Pro's Guide to Mastering Retail Store Design Part 1
Retail design · Part 1

The Pro’s Guide to Mastering Retail Store Design

The core principles of retail-store design, business strategy, branding and positioning, developed from decades of real projects.

View on Amazon ↗
Jean-Pierre Bobbaers
Designer · Omni-Architect

Retail was the core — and IMAGINIF became one of Europe’s leading independent retail design practices.

Retail stores and shops were the core of my career. Through IMAGINIF, I created concepts and rollouts for major international brands and helped shape hundreds of physical retail environments across Europe and Asia.

Omni-Architect means that I connect the complete offline and online business: the store, the brand, the customer journey, the website, the e-commerce platform and the digital product all working together as one coherent system.

DesignTechnologyRetail TravelBromptonBali BulgariaGood conversation

The work opens the door. The person is who you meet.

In Varna, Ubud or somewhere beyond: coffee, a walk, dinner, an event, a thoughtful conversation or simply meeting someone with a different story. No pitch required.

Say hello — jpbobbaers@imaginif.com ↗