Retail Architect · Consumer Behaviour · E-commerce Strategist
Shopify Store Audit
by a Retail Architect.
500 physical stores. 1,000+ rollouts. Eastpak, Disney, Levi's — and a Shopify store I've built and run myself since 2019.
Most e-commerce problems start before the store is built — wrong niche, wrong audience, wrong language, wrong market. I diagnose the full picture: from strategy and SEO to design, conversion, and why your visitors don't come back.
The diagnostic framework
Where does your store actually break?
Most consultants look at your store. I look at the system around it. The problem is rarely where you think it is — and fixing the wrong thing wastes money. I diagnose all four stages.
Can people find you at all?
Most Shopify stores rely entirely on paid ads — competing against thousands of others in a bidding war they can't win. I look at your niche, your SEO, your product range, your language strategy, and your target market. If you're not findable without paying for every click, the rest doesn't matter.
- Niche selection and positioning
- Organic SEO audit
- Language and market strategy (EN, NL, FR, DE)
- Product range vs. search demand
Do they click — and stay?
The click happens in Google, in an AI answer, in a ChatGPT recommendation. Getting into those results is one skill. What happens in the next 3 seconds on your page is another. First impression, clarity of offer, visual hierarchy, loading speed — all of it either pulls them in or pushes them away. I work on both: getting the click, and keeping it.
- Google organic and AI search visibility (ChatGPT, Perplexity, Gemini)
- Homepage and landing page first impression
- Clarity of offer — do they immediately understand what you sell?
- Mobile experience — separate review, not an afterthought
- Design, fonts, colours and brand trust signals
Do they actually convert?
This is where most audits stop. I go deeper. Product page persuasion, pricing signals, trust indicators, checkout friction — every step between "I'm interested" and "order confirmed" is a potential exit point. I find every one of them and rank them by revenue impact.
- Product page persuasion and copy
- Pricing and value perception
- Trust signals — reviews, guarantees, returns
- Checkout friction analysis
Do they ever return?
A customer who buys once and never comes back is a cost, not an asset. Retention is where profitable stores are built. Email strategy, repeat purchase triggers, loyalty mechanics, post-purchase experience — most Shopify stores have almost nothing here. This is often the biggest untapped revenue in the whole business.
- Post-purchase experience
- Email and retention strategy
- Repeat purchase triggers
- Customer lifetime value thinking
Two ways to work together
Start with a conversation.
Or go straight to the full picture.
Not sure where to begin? Start with the intake call. Already know you need a deep dive? Book the full audit directly.
Step 1
Intake Call
A focused 60-minute conversation about your store
€150
One-time · No retainer · Video call
- 60-minute video call — your store open on screen
- Live feedback on your biggest visible problems
- Honest assessment: do you need the full audit?
- Written summary of key points discussed
- €150 credited toward the Full Audit if you continue
Step 2
Full Store Audit
A forensic review from a buyer's perspective
€2,500
One-time · Full written report + call
- Complete walkthrough — homepage to checkout
- Consumer behaviour analysis: buying triggers vs. hesitation
- Separate mobile review, not just a desktop resize
- Pricing and value perception deep-dive
- Trust signal audit — what's missing, what's misplaced
- Competitor benchmarking in your niche
- Prioritised action list ranked by revenue impact
- 60-minute call to present and discuss findings
- 30-day follow-up: one implementation question included
Who is this
J.P. Bobbaers
"I spent 40 years building retail experiences across Europe and Asia. Then I built my own Shopify store — and learned everything they don't teach you in agency work."
My background is in physical retail — store design, consumer psychology, brand positioning. 500+ stores built. 30+ global brand concepts. Eastpak in Tokyo. Disney across Europe. Houbii in Jakarta.
In 2019 I built Bromptonic — a Shopify store selling Brompton bicycle accessories — from scratch. No agency. No shortcuts. I know what it's like to watch your analytics and wonder where the sales went.
That's what I bring to your audit: not theory, not templates — direct experience from someone who runs the same kind of store you do.
J.P.
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Get in touch
Ready to stop guessing?
Book the intake call or order the full audit directly. If you have a question first, email is fine.