Coca Cola approached Jean-Pierre to ask him to be part of an exclusive and innovative brainstorm in Brussels. They were looking for fresh creativity from the six top designers in Europe.
As a brand responsible for over 100 years of influential products, they saw IMAGINIF’s unique experience in design and consultancy as instrumental.
Jean-Pierre came up with two unique ideas: Identifying Drinks Tags, and the Wearable Coke Pouches. The basis of the brainstorm was a ‘free for all’ on ideas.
Coca Cola loved IMAGINIF’s contributions so much that they were asked to come back a few months later to join a different project.
Jean-Pierre was asked to join a panel of designers to oversee a group of young apprentices developing a Coca Cola Cafe in London.