We helped Disney to improve its brand presence in over 10 different large retail chains such as Fnac, Colruyt, Carrefour, etc.
We organized the different movies into categories. The challenge was to use the product furniture of the retailer, so as not to come in with new furniture.
We solved this by wrapping the racks with a Disney look on the spot. Which resulted in an efficient way of installation with minimal cost and maximum impact. Retailers and brands are more and more working together to improve the general store look and the brand presence.
To influence the shopper’s in-store decision making brand manufacturers market to the shopper. They also equally need to invest in “trade marketing”, to get support from their retailers.
That support is essential, as retailers ultimately take the decisions on what happens on their shop floors. As always, making the consumer buying process easy- was our main focus, working with the Disney brand image.