Eastpak the lifestyle brand has a range of products that include bags, backpacks and travel gear. It is part of the VF Corporation brand portfolio.
IMAGINIF were invited to create a modular store concept that would work for its large flagship stores as well as the much smaller (10 m²) “Shop in the Shops”. The Tokyo store is located in the hyper-trendy ‘Harajuku’ district. The store design followed a global concept that was rolled out worldwide using the brand color palette of black, red and white. `It featured the red dynamic board system which Eastpak introduced to all its stores and SIS concepts.
Stores were opened in more than 15 countries and over 50 locations. Thanks to a worldwide network of architects and suppliers IMAGINIF was able to carry out the roll-out not only quickly and efficiently, but also with a minimum of unnecessary costs. (Such as endless unnecessary plane fares)