IMAGINIF were invited to create a modular store concept that would work for its large flagship stores as well as the much smaller (10 m²) “Shop in the Shops”. The Tokyo store is located in the hyper-trendy ‘Harajuku’ district. The store design followed a global concept that was rolled out worldwide using the brand color palette of black, red and white. `It featured the red dynamic board system which Eastpak introduced to all its stores and SIS concepts.