Hearing Aid Centre
AudioNova is one of Europe’s leading hearing aid providers operating more than 1.300 stores in 11 countries and sales above 300 million Euros per annum. As part of the internationalization of the Schoonenberg brand, the brief was to develop a new name and brand concept that could be implemented in the different European markets.
The project was to create a pilot project in Belgium involving branding, visual identity, guidelines, advertising concept, brochures, brand activation, and online and in-store communication. This could then be rolled out worldwide.
This work was carried out by Luc Vandermeeren of IMAGINIF (in cooperation with other agencies).