EASTPAK - Roll Out
Eastpak the lifestyle brand has a range of products that include bags, backpacks and travel gear. It is part of the VF Corporation brand portfolio.
IMAGINIF were invited to create a modular store concept that would work for its large flagship stores as well as the much smaller (10 m²) "Shop in the Shops".
The Tokyo store is located in the hyper-trendy ‘Harajuku’ district. The store design followed a global concept that was rolled out worldwide using the brand color palette of black, red and white. `It featured the red dynamic board system which Eastpak introduced to all its stores and SIS concepts.
Eastpak products are displayed in a contemporary gallery style with a programme of events hosted throughout the year, as well as the launch of new production items throughout the season.
Stores were opened in more than 15 countries and over 50 locations. Thanks to a worldwide network of architects and suppliers IMAGINIF was able to carry out the roll-out not only quickly and efficiently, but also with a minimum of unnecessary costs. (Such as endless unnecessary plane-fares)