EASTPAK - Roll Out

Eastpak the lifestyle brand has a range of products that include bags, backpacks and travel gear. It is part of the VF Corporation brand portfolio.
IMAGINIF  were invited to create a modular store concept that would work for its large flagship stores as well as the much smaller  (10 m²)  "Shop in the Shops".

The Tokyo store is located in the hyper-trendy ‘Harajuku’ district. The store design followed a global concept that was rolled out worldwide using the brand color palette of black, red and white. `It featured the red dynamic board system which Eastpak introduced to all its stores and SIS concepts. 

Eastpak products are displayed in a contemporary gallery style with a programme of events hosted throughout the year, as well as the launch of new production items throughout the season.

Roll-Out Worldwide

Stores were opened in more than 15 countries and over 50 locations. Thanks to a worldwide network of architects and suppliers IMAGINIF was able to carry out the roll-out not only quickly and efficiently, but also with a minimum of unnecessary costs. (Such as endless unnecessary plane-fares)

Eastpak Roll-Out Worldwide - Tokyo Store
Fashion & Urban Mobility
Tokyo - Inside View The central red line is not only flexible as a presentation feature but it also constitutes a strong visual element creating a unique store identity.
Fashion & Urban Mobility Fashion & Urban Mobility Fashion & Urban Mobility
Shop In The Shop Kuwait City
Fashion & Urban Mobility
Flagship Store - Carnaby Street, London
Fashion & Urban Mobility
Guideline book for store design
Eastpak - Guideline book for store design