Exellent is a Belgian chain with 260 independent dealers, selling TV, audio, video, small electrical appliances, telecom, and multimedia.
Exellent wanted to offer their outlets a totally new image. IMAGINIF not only produced a new logo and brand image but integrated a completely new store interior including an improved storefront.
IMAGINIF advised on connecting touch points by integrating the Exellent website as a tool in the sales process. As a result, not only could salespeople now use the website as an information source and talking point, but it also allowed online ordering in store, when products were not in stock.