An In-store Communication Roll-Out for Disney
Disney corporation asked MAGINIF to help improve their brand presence in over ten large retail chains in eighty Western European stores.
In-Store Communication Roll-Out
At this time Disney products were placed in the furniture of retailers – supermarkets, electronics stores, bookstores, and audio stores. The issue for the company was that this furniture was not Disney branded and the products were poorly organised, providing a challenge for customers to find specific items.
Disney aimed to change the presentation of their products in each store to improve their branding, making it easier for customers to find what they needed. To meet these objectives, IMAGINIF developed an In-Store Communication Roll-Out for Disney.
Utilising virtual simulations and technical drawings of Disney branding IMAGINIF created the Disney signage to be produced by local suppliers. Disney supplied branding pictures for IMAGNIF for all the furniture.
IMAGINIF then organised the products into categories and installed the signage in each specific category to maximise shopper utility.
Results of the In-Store Communication Roll-Out
Detailed and comprehensive manuals and guides allowed retailers and suppliers to understand how to implement the roll-out in the client stores, saving time and installation costs.