More and more choices, but less and less time to make them. Today’s customers need effective in-store communication to help them make those choices.
A successful shop concept can only be built on Customers have less time to think about their purchases and at the same time the list of available products doubles every ten years. While customers need to shop almost without looking, they also need more and more information to help them make those choices. IMAGINIF can help you to organise the signs and labelling in your outlet. We optimise the communication of your products, so that your customers are able to make their purchases quickly and easily, without confusion or stress. We can make sure that material produced centrally is capable of being easily and cheaply adapted to all of your branches.
Some examples of In-Store Communication:
PRESENTATION OF THIGHTS
Veritas asked us to rethink the presentation of its tights. The old display stretched for seven metres containing thousands of pairs. No one could find anything, shop assistants or customers. In course of our research we realised that the shop assistants arranged the tights according to brand, because it was easier to restock! A survey among a group of women led us to make a different layout which instead sorted the tights by colour and model, making choice a lot easier.
A large store wanted to relaunch its restaurant. First challenge: the store was so big that the restaurant was completely lost. We started from the beginning…in the parking lot and moved throughout the entire store re-advertising its existence to the customers, providing clear indications on how to find it. Our next task was to help customers in their menu choice, by means of simple, minimal signs in two languages. We utilised the «free flow» principle, which reduced bottlenecks at the self sevice counters, while streamlining the range of dishes on display shelves and separate buffet counters.
IN-STORE COMMUNICATION MANUAL
The German chain Metro, one of the largest in the world, called on us to help them with the opening of its first Belgian branch, located in Hasselt. On the basis of solutions we concieved for this supermarket we wrote an in-store communications manual for all the future stores that Metro planned to open in Belgium. And…in collaboration with the Metro marketing department, we adapted the Metro style rules to fit the Belgian experience.