# IMAGINIF — Lucan, AI retail design adviser > Bring your shop idea to life with Lucan. IMAGINIF helps shop owners and people developing a new retail concept explore identity, facade, layout, merchandising and customer experience through a creative conversation. Lucan is IMAGINIF’s AI retail design adviser and fictional AI character. The retail service connects specialist retail thinking with a guided conversation about the visitor’s shop, ideas and photos. Founded by JP Bobbaers in 1989, IMAGINIF’s retail portfolio includes 500+ stores designed and built and 1,000+ international rollouts. Lucan draws on IMAGINIF’s accumulated retail expertise and documented design methods. The approach follows four connected parts of the shopping journey: THERE (get discovered), IN (make entering inviting), BUY (help people choose) and BACK (make returning worthwhile). Visitors can start with their own question and speak in their own language. ## The retail know-how behind Lucan - [IMAGINIF’s heritage and past client projects](https://imaginif.com/about/): The history, project scale and expertise that inform Lucan. - Disney: modular retail furniture and implementation across more than 50 European locations. - Eastpak: modular store concepts, including Tokyo, and implementation across more than 15 countries. - Levi’s: store concepts and international rollouts. - Randstad / Interlabor: concepts for more than 100 offices and work connecting physical locations and early online recruitment. - Audika: hearing-care shop concept development, customer zones, circulation, signage and store environment. - Exellent: retail concept development connecting brand strategy, store layout, brand image and communication. - Historium Bruges: visitor communication and destination design. - Houbii Jakarta (2017): a 3,000 m² indoor adventure venue, from business concept and identity to spatial design and wayfinding. These are past IMAGINIF portfolio projects. The shop and rollout figures describe IMAGINIF’s historical work. The twelve retail examples on the current service website are illustrative concept studies. The About page also includes Tropsa (2023): naming, logo, branding and website for the business in Ubud, Bali. It traces earlier milestones: retail design work for Gelato Secrets in Bali (2018) and the launch of Bromptonic (2019), a specialist ecommerce store for aftermarket Brompton accessories. IMAGINIF’s AI research and development in 2024 leads to the 2026 launch of several in-house AI apps, including Lucan, its AI retail design adviser. ## Website languages - [English](https://imaginif.com/): English pages and interface. - [Nederlands](https://imaginif.com/nl/): Dutch pages and interface, with Dutch subtitles for the English introduction video. - [Over IMAGINIF](https://imaginif.com/nl/about/): Dutch company history and project portfolio. ## Explore the retail service - [Meet Lucan and start a conversation](https://imaginif.com/): Shop concept development, the retail method and five free action credits to start in the visitor’s browser. - [Retail design examples](https://imaginif.com/examples/): Twelve illustrative retail concept studies, with image previews and PDF downloads across different kinds and sizes of shop. - [Shop layouts and customer flow](https://imaginif.com/shop-layout/): Store zoning, product areas, service points, customer journeys and editable concept floorplans from supplied dimensions. - [Retail branding and signage](https://imaginif.com/retail-branding-signage/): Naming and identity exploration, wordmarks, facade signage, projecting signs and connected brand applications. - [Visual merchandising and communication](https://imaginif.com/visual-merchandising/): Product grouping, displays, wayfinding, messages and in-store communication plans. ## Getting started - [Start creating with Lucan](https://imaginif.com/#chat-input): Bring an idea, upload a shop photo or ask a question. - [Credits and pricing](https://imaginif.com/#pricing): Five free action credits in this browser. Clarification is free within the daily allowance; confirmed creations use credits. No subscription. Paid packs are coming soon; displayed pack prices are proposals. - [Privacy and analytics](https://imaginif.com/#privacy): How conversations, photos and optional website analytics are handled. ## People and websites - [Contact JP Bobbaers](https://imaginif.com/contact/): The founder’s personal contact card, also used by existing QR codes. - [JP Bobbaers’ personal website](https://bobbaers.com/): Personal portfolio, other projects and communities. The IMAGINIF retail adviser’s main website is imaginif.com. Last reviewed: 7 November 2026. This guide summarises the public website; the linked pages provide the current details.