Zero Motorcycles, located in California, USA, are the global leader in the electric motorcycle industry. It’s the Tesla of Motorcycles.
Our client, New Generation Motorcycles (NGM) located in Kuwait City, Shuwaikh, is the Gulf region’s first electric motorcycle dealership focusing on high performance bikes from Zero Motorcycles.
IMAGINIF was invited to help launch this new dealership including the design of the logo, branding, transportation fleet, brochures and the complete store design.
Together with NGM we chose to position the brand on performance and fun. Inside the store a large graphic explained the parts and functionality of the electrical motorcycle with outside signage that combined attractive visuals with the essential bilingual communication.