Store Design Manual for AAW

Ali Abdulwahab Al-Mutawa Commercial Co. (AAW) is one of Kuwait’s largest trading and commercial companies and one of the leading companies in furniture, electrical appliances, and kitchens.

The AAW Home Center is the most extensive and complete home improvement store (4.000 m²) in Kuwait. AAW asked us to make their Store Design Manual

Store Design Manual

AAW asked us to create their store design manual after they opened their first large new concept store.

This manual had to be the base for the design of more Home Center Stores.

Our Deliverables

IMAGINIF created the store design manual that contained not only store elements such as welcome desk, product furniture and promotion banners but also the complete way finding concept.

Next to these store elements we also took care of the guidelines manual of branding such as logo use and vehicles design.

Logo

Signalisation

Vehicles

Banners

Promotion

Advertising

Results of the In-Store Communication Roll-Out

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