For the greatest chance of success a new store concept must evolve with society and the changes in the distribution sector.
A successful shop concept can only be built on the maximum amount of data on marketing and styles of consumption. Only after detailed analysis can solutions be put into practice. For a shop chain to generate additional revenue a well conceived concept is essential. IMAGINIF can undertake the entire process from developing the strategy, conceiving the design and fitting out your shop. We can manage your project from start to completion.
Some of our successful Store Concepts:
When refitting its outlets, Belgacom wanted to start its thinking about its products, not its customers. After all, telephones, unlike people come in boxes. However, numerous in-house working groups had been analysing their clients’ needs. The conclusion: there was a very high number of «shops-within in-shop». Too many to be practical. Our simple integrated solution, was based on a global analysis but realised in European terms. Customers think in holistic terms of problems and solutions so IMAGINIF constructed a model in three parts: At home – On the move -At work. A unique concept in the European retail sector.
EASTERN MOUNTAIN SPORTS
Eastern Mountain Sport is one of Europe’s premier outdoor shops. The chain, which specialised in camping and outdoor equipment for both mountaineers and leisure consumers, had already enjoyed great success in the United States. At the request of C&A, the American concept was modified by IMAGINIF to respond to the needs of the European consumer. Today the «outdoor» shop has a natural place in the European shopping centre.
O’Cool changed its shop concept in collaboration with IMAGINIF. Our main contribution was to start with the clients’ needs… not the food range. A customer doesn’t always want a plate of chips. What he really wants is to organise a wonderful party for his kids. This realisation led to a complete change in the organisation of the points of sale. For instance under a sign «Italy» were presented a selection of pastas, sauces and wines. This new themed distribution was presented clearly to the consumers by the use of large photographs and extended throughout the sales environment.