Urban Adventure Park – Jakarta.
Houbii is a 3.000 sqm indoor Urban Adventure Park in Jakarta (Pondok Indah) | Indonesia. IMAGINIF helped to establish this new business from scratch.
A one-year mission, started with location research in Southeast Asia. Defining the commercial strategy, customer segmentation, name (.com) finding, logo creation, social media icon, visual identity, architecture, facade, routing, interior design, way-finding, web concept design, brand merchandising…