A Facade Design Guidelines Manual for Exellent
A Belgian chain of two hundred and sixty independent retailers, Exellent retails TV, audio, video, small electrical appliances, telecom, and multimedia products. The Exellent management decided they needed a new uniform image for their outlets ensuring a stronger national brand image. IMAGINIF became involved and designed new front signage and developed their facade design guidelines manual.
Facade Design Guidelines Manual
The design guidelines manual for Exellent was produced to serve as a guide for the signage suppliers of the independent retailers.
IMAGINIF made drawings, and next a guidelines manual.
The manual ensured that each signage in all of Exellent’s stores would be consistently delivered and implemented in every store (despite using different suppliers).