IMAGINIF: Premier Retail Design Consultancy since 1989

In the dynamic world of retail, creating a unique identity that stands out is paramount.

At IMAGINIF, we pride ourselves on being a top-tier Retail Design Consultancy dedicated to curating bespoke, comprehensive design solutions that resonate with your target audience.

Beginning with the fundamentals like name finding and meticulous logo design, we dive deep into the nuances of your brand. Our expertise extends to crafting detailed financial plans that align with your business objectives, creating captivating web designs that engage users seamlessly, and establishing robust online stores tailored to the ever-evolving e-commerce landscape. Our approach goes beyond traditional design; we believe in encompassing every touchpoint that connects your brand to its audience.

With over three decades in the industry, our rich legacy is a testament to our commitment and passion. Our multidisciplinary team, drawing from diverse backgrounds and cultures, merges traditional wisdom with contemporary insights, ensuring designs that are not only aesthetically pleasing but also commercially viable.

But our role as a Retail Design Consultancy doesn't stop at delivering designs. We are your partners in the journey towards growth and success. We constantly adapt, evolve, and innovate, ensuring that your brand not only thrives in today's competitive marketplace but also is future-ready.

Let's embark on a transformative journey. With IMAGINIF's Retail Design Consultancy expertise at your side, your brand will soar to unprecedented heights. Together, we'll shape a retail narrative that's unforgettable.​

Our Story and History

Our retail design consultancy was founded in 1989 by Jean-Pierre Bobbaers, serving Belgian retail clients with 100’s of design projects from Brussels.
From 2000 onwards IMAGINIF expanded its clients base towards international retailers. Eastpak, Disney, Levi’s, Coca-Cola…and more. 
In 2011, Jean-Pierre decided to let his international team work from home.

Since then IMAGINIF  has executed projects in Belgium, France, Sweden, Denmark, Kuwait, Japan and Indonesia  all delivered remotely.

IMAGINIF focusses on realising projects  seamlessly and economically over the internet.

The International Team

Our success is our people.
The RetaiI Design Agency MAGINIF team is an integrated, multicultural gathering of experienced retail design experts, with just the right amount of zeal when it comes to delivering client projects.
For two decades, our team has bridged the boundaries and time zones, operating between Europe, the Middle East and South-East Asia.

Wanted to be an astronaut

Dian Efendi

Creative Director

The Creative Director. With a degree in Graphic Design from the Banding Institute of Technology in Indonesia, Dian is an expert in his field. His skills range from brand building and design to creating social media video content with his recording studio. Born in Indonesia, Dian has specific knowledge and interest in Indonesian studies, history, and culture. Not only does he have technical expertise, Dian’s unique specialties, and relationship with founder Jean-Pierre, make him an instrumental part of the IMAGINIF team.

Languages: Indonesian Bahasa – English

Wanted to be a helicopter pilot

Jean-Pierre Bobbaers

Founder – Omni Architect

The Founder. As an interior & industrial designer, Jean-Pierre’s expertise ranges from consumer strategy to brand and business design. He has professional experience in design, retail analysis, business models, technology, digital marketing, and online presence. Born in Brussels to traveling world-wide, Jean-Pierre has a unique passion and knowledge of various cultures and international market strategies. He enjoys from to time to time to work as a digital nomad.

Languages: Dutch – English – French – German

Wanted to be a cook

Filip Prpic


Filip is an architectural technician and Civil Engineer of Josip Juraj Strossmayer University of Osijek in Croatia. He has 7+ years experience in AutoCad drawings, 5+ years in SketchUp and a few years in 3DS max. He is our specialist in conceptual thinking, professional executed drawings and renderings. He is also very well informed with blockchain technology (he is a miner).

Languages: Croatian – English

Wanted to be a fish-farmer

David Mccairley

Story Teller - Creative

David has worked with IMAGINIF since 2001 alongside a career in the creative industries spanning two decades in London, Paris and Brussels.
Providing IMAGINIF with copy-writing, image creation and conceptual development ( aka sparring with Jean-Pierre)
He has a degree in Philosophy and a masters  in  the Psychology of compulsive behaviour.

Languages: English – French

Wanted to be a tourist guide

Ognjen Petrovic

Engineer - Photoshop Expert

Ognjen is a mechanical engineer, with focus on design. His photography business, which he has run for the past two  years, specialises in image creation and manipulation from portraiture to building complete mock-ups and everything in between. His company is building an international client base and reputation alongside his work for IMAGINIF.

Languages: Serbian – English

Wanted to be a taxi driver

Dimitrije Kojić


An architect graduated from Belgrade University, with a master’s degree in architectural constructions. Proficient in CAAD software and 3D modeling. Enjoys travelling and experiencing different cultures, and has a working experience from various countries, like Ghana and Indonesia to name a few. Likes to read books and gathers peculiar useful/useless facts.

Languages: Serbian – English – German (basic)

What We Offer You

At IMAGINIF Business Design Consultancy, we offer a range of comprehensive solutions to meet your business design needs. Our services encompass name finding, logo design, financial plans, web design, and more. With our expertise and multidisciplinary approach, we provide integrated designs that drive growth and success for your business. Partner with us and unlock the full potential of your brand.

Who We Work With

We assist national and international retailers and businesses around the globe.
MAGINIF Business Design Consultancy proudly serves businesses of all sizes. Whether you’re a small startup or a large enterprise, we are here to empower your success. Our tailored solutions and expertise cater to the unique needs of each client, driving remarkable outcomes. Partner with us and unlock your business’s full potential.

We believe in remote working

Since 2011 we have worked remotely.
Thanks to this long experience we have acquired the techniques and work practices to do this efficiently and well-organised.

We utilise the latest project management software and  can work  24/7 when necessary, thanks in part to the different time zones our team members inhabit.
We believe in remote work, this is why our team is always happy (and awesome).

Discover More Insights

Check out our founder, Jean-Pierre Bobbaers' book for a deeper dive into the realm of retail design and strategy.

Book Cover
Order on Amazon