Ali Abdulwahab Al-Mutawa Commercial Co. (AAW) is one of Kuwait’s largest trading and commercial companies and one of the leading companies in furniture, electrical appliances, and kitchens.
The AAW Home Center is the most extensive and complete home improvement store (4.000 m²) in Kuwait.
At AAW’s request, IMAGINIF undertook a
complete revamping of their brand identity including the design of this large three-floor store. We helped the AAW group organize the different product categories in a more consumer-friendly way.
IMAGINIF also helped the architects of AAW redesign the building front to give a more inviting and commercially friendly entrance.
The silver and blue logo were introduced
creating the baseline LIVE-COOK-ENJOY
reflecting the range and diversity of the
As part of the re-imagining of the store interior new way-finding was created, with new in- and out-store signage being developed. The brand presentation was re-designed from top to bottom, from the car and truck fleet livery all the way down to the shopping bags.