Store Design Guidelines for Eastpak
Eastpak, is an International lifestyle brand with a range of products including bags, backpacks and travel gear. It is part of the VF Corporation brand portfolio.
Store Design Guidelines
Eastpak Europe asked IMAGINIF to create a store design guideline manual for their new store concept.
This new store concept had to be rolled-out across both Europe and Asia.
IMAGINIF created a store design guideline manual for the new store concept.
This included not only the floor plans for the main store but also the “shop-in-the-shops” concept stores employed by Eastpak across their retail network.
In addition IMAGINIF created drawings for each store element with precise instructions on how and when to use them.
IMAGINIF created a system that could facilitate communication with Eastpaks suppliers in construction and sourcing.
Results Store Design Manual
The store design guideline manual ensured that the roll-out in Europe and Asia was realized on time, on budget at the high level of quality demanded by the company.
It made sure that all contractors cross-continent would have access to the right instructions enabling them to produce the retail furniture according to the desired specification.