Store Design Guidelines for Eastpak

Eastpak, is an International lifestyle brand with a range of products including bags, backpacks and travel gear. It is part of the VF Corporation brand portfolio.

Store Design Manual Eastpak 1 | design by IMAGINIF

Store Design Guidelines

Eastpak Europe asked IMAGINIF to create a store design guideline manual for their new store concept.

This new store concept had to be rolled-out across both Europe and Asia.

Store design guidelines manual

Our Deliverables

IMAGINIF created a store design guideline manual for the new store concept.
This included not only the floor plans for the main store but also the “shop-in-the-shops” concept stores employed by Eastpak across their retail network.
In addition IMAGINIF created drawings for each store element with precise instructions on how and when to use them.

IMAGINIF created a system that could facilitate communication with Eastpaks suppliers in construction and sourcing.

Store Design Manual Eastpak 4 | design by IMAGINIF

Furniture Drawings

Store Design Manual Eastpak 5 | design by IMAGINIF

Furniture Drawings

Store Design Manual Eastpak 9 | design by IMAGINIF

Furniture Drawings

Store Design Roll Out for Eastpak | design by IMAGINIF

Results Store Design Manual

The store design guideline manual ensured that the roll-out in Europe and Asia was realized on time, on budget at the high level of quality demanded by the company.
It made sure that all contractors cross-continent would have access to the right instructions enabling them to produce the retail furniture according to the desired specification.