Theme parks offer an opportunity for brands to showcase their products, create a fully immersive experience and break through the clutter of online shopping. Theme parks provide a fantastic opportunity for brands to interact with their customers in a fun and exciting way that most other stores cannot match.
Theme parks cater for different ages (children, teenagers, adults) and so when you’re thinking about your store and how you can appeal to these different age groups, you need to know who has more money to spend on your products. Also, there will be certain products that people of a particular age group are interested in that others aren’t, so it is important that you can get an idea of who your audience is and what they want.
Theme parks are based on a certain theme and these can be things such as water rides, roller coasters, a science fiction feel or even something funny and quirky like the ones that are found in Universal Studios. There are different ways of categorising theme park shops – for example, you could have one that is very interactive, enticing customers to purchase their products by means of a made-up story or an elaborate narrative. Or you could choose to create more of an environment where customers can enjoy themselves in your store without actually having to buy anything. You could also have themes in your store that people can buy and be part of – for example, a theme park shop could have a product where customers can dress up as their favourite character and wear a mask to go on the rides.
Branding is what makes a shop unique
Theme parks can be very out there – especially when it comes to the products you can offer in your theme park shop. When creating an experience for customers, you need to think about how you can make your theme park unique and different to any other store on the planet – this means that it’s crucial that you don’t just try to emulate what other shops do but instead try to come up with something that is uniquely yours. The key elements of being unique are:
WHAT SETS YOUR STORE APART FROM THOSE OF OTHERS?
The branding should not only be used in-store but also on everything from marketing campaigns, advertising material and even the way staff dress.
The key elements are: Strategy, creative, design, social media, customer journey. You need to be able to bring all of these together in order to create the most effective marketing campaign possible for your theme park shop – a lot of these elements should work in tandem with each other. Strategy is crucial when it comes to planning your marketing campaign – you need to make sure you know what type of product you are going to sell in your store and who you want as your target audience as this will determine how much money you spend on it and also what type of branding you put on it. The more creative you can be with your marketing campaign, the better. The more attention-grabbing your advertising campaign is, the more likely it is that you will create some buzz around your store. It is extremely difficult to do this nowadays due to the sheer amount of brands out there, so you need to think about how you can get as much traction as possible.
When thinking about social media, it is important that you have a strong content strategy and make sure all of your posts/ tweets/ videos are relevant and useful for your audience. You also need them to be entertaining and not overwhelming or hard work so it is important that you don’t spam people with too much information or they may not want to visit your store in person. It is also important that you have a strong strategy when it comes to communicating with customers while they are in your store. This means having staff who are friendly, helpful and knowledgeable about your products – this will give people the confidence to buy from your shop because they know that they will get the most out of their experience.
There is no point in having a theme park shop that doesn’t appeal to you or meet your standards – if it doesn’t work for you then it won’t work for anyone else… so make sure that you create something that excites and inspires you at all times.
Theme parks are places where people can get a holiday and have a good time. They’re places that people go to escape the realities of life and enjoy themselves. People come to theme parks for different reasons, from meeting new people to taking a break from their busy lives.
Theme parks are good places to sell merchandise as they offer something for everybody; there’s usually lots of variety but all of the products will be something that your average customer would find appealing. Theme parks offer a huge amount of potential with their branded content; so much so in fact, it’s important they do everything within their power to make sure that it is as effective and reliable as possible.
Retail spaces in theme park shops are designed to offer potential customers a chance to walk around and experience the products properly. They are usually quite interactive in order to attract more customers and have areas where you can take pictures of yourself in theme park outfits. So it’s important that your retail space is both appealing and exciting for your visitors. It needs to be designed in such a way that it gives customers full access to the products so they can actually touch, feel and try on any of those products.
When designing your store, you need to think about how accessible the different parts of your shop are for all different types of people – if there is a place with lots of stairs people won’t want to visit them, and the same goes for areas that are too small or too cramped. You also need to make sure that you have enough storage space for all of your stock as well as a place where the staff can relax or enjoy themselves when not on duty.