Services & Pricing
Two ways to find out
where your store breaks.
Start with a conversation. Or go straight to the full diagnostic. Both are built around the same framework — THERE · IN · BUY · BACK — and both come with honest, direct feedback from someone who runs a live Shopify store.
Step 1
Intake Call
A focused 60-minute conversation about your store
€150
One-time · No retainer · Video call
- 60-minute video call — your store open on screen
- I review your store live while we talk
- Immediate feedback on your biggest visible problems
- Honest assessment: do you need the full audit or not
- Written summary of key points discussed
- €150 credited toward the Full Audit if you continue
Step 2
Full Store Audit
A forensic review from a buyer's perspective
€2,500
One-time · Full written report + call
- Complete walkthrough — homepage to checkout
- Consumer behaviour analysis: buying triggers vs. hesitation
- Separate mobile review, not just a desktop resize
- Pricing and value perception deep-dive
- Trust signal audit — what's missing, what's misplaced
- Competitor benchmarking in your niche
- Niche and SEO assessment — are you even findable?
- Language and market strategy (EN, NL, FR, DE)
- Prioritised action list ranked by revenue impact
- 60-minute call to present and discuss findings
- 30-day follow-up: one implementation question included
The framework
What I actually look at
Every audit — intake call or full — is structured around four questions. Most Shopify problems sit at one of these four stages. The audit finds which one, and what to do about it.
Can people find you?
Niche selection, organic SEO, language and market strategy, AI search visibility. If you're not findable without paid ads, everything else is a leaking bucket.
Do they click and stay?
Google organic, ChatGPT, Perplexity — getting the click. Then the first 3 seconds: homepage clarity, mobile experience, design trust signals.
Do they convert?
Product page persuasion, pricing signals, trust indicators, checkout friction. Every step between interest and order confirmation is a potential exit.
Do they return?
Post-purchase experience, email strategy, repeat purchase triggers. Retention is where profitable stores are actually built.
Who this is for
The right fit
- Shopify store owners with traffic but low conversion
- Brands with physical stores moving online
- Stores about to launch — get the strategy right from day one
- Anyone spending on ads without understanding why visitors don't buy
- Stores on any platform — WooCommerce, Wix, Squarespace, custom
- Teams that want an outside expert perspective before a redesign
Languages
Work in your language
Your audit report and our calls can be conducted in any of these four languages. This also matters for your SEO strategy — I assess your language and market targeting as part of the audit.
Questions
Before you order
The questions most people have before committing.
How does the intake call work?
We schedule a 60-minute video call. You share your screen, I look at your store live while we talk. Direct, honest feedback — no slides, no pitch. At the end I'll tell you whether a full audit makes sense. The €150 is credited toward the full audit if you continue.
How is the full audit delivered?
A written report structured around THERE · IN · BUY · BACK. Every finding has a screenshot, explanation, and recommended action — ranked by revenue impact. Then a 60-minute call to walk through it, plus one follow-up question within 30 days.
How long does it take?
Written report delivered within 7 business days. I take a limited number of audits per month so every one gets full attention. If timing is urgent, mention it when you reach out.
I'm not on Shopify — can you still help?
Yes. The THERE · IN · BUY · BACK methodology works on any platform — WooCommerce, Wix, Squarespace, custom builds. My deepest hands-on experience is Shopify, so I'll be upfront if something needs platform-specific expertise I don't have.
My store is new — is it too early?
No — the earlier the better. Most stores are built with structural problems from day one: wrong niche, wrong SEO, wrong positioning. The intake call is designed exactly for this stage.
What makes this different from other Shopify audits?
Most audits are done by people who read about e-commerce. I built 500+ physical stores for Eastpak, Disney, Levi's and others — then built my own Shopify store from scratch in 2019 and run it today. The THERE · IN · BUY · BACK framework comes from 40 years of watching real consumer behaviour, not analytics dashboards.
Ready?
Let's find where your store breaks.
Start with the intake call or go straight to the full audit.