Work & Projects

40 years of building things
that make people buy.

Physical stores, digital platforms, global rollouts. From Brussels to Tokyo, from film rolls to Shopify. A selection of the projects that shaped the methodology I now apply to your store.

Live today

Bromptonic

Shopify2019 → present

United Kingdom · Global

My own Shopify store selling Brompton bicycle accessories. Built from scratch — niche strategy, SEO, product pages, conversion, email. Running and optimised continuously since 2019. This is where I test everything I advise.

→The only Shopify consultant who runs their own live store. I live with the same problems you do.

Innovator

Spector Photo Group

E-commercePhysicalLate 1990s

Belgium · Europe

We were already building Spector's physical store network when I convinced them to go online. We built one of Europe's first e-commerce photo services. Customers brought film rolls to one of 100+ stores — prints made by hand, scanned one by one, then available to download or receive on CD.

→One of Europe's first e-commerce photo sites. €350M revenue. Brussels Stock Exchange listed.

Randstad Interlabor Belgium first recruitment website

Innovator

Interlabor Belgium (Randstad)

Web10 yearsMid 1990s

Belgium

I convinced the marketing manager at Interlabor Belgium — a Randstad subsidiary — that the internet was the future of job placement. We built Belgium's first online recruitment platform. Before Randstad HQ in the Netherlands built their own. We managed the site for 10 years.

→Randstad today: one of the world's two largest staffing companies. €24B revenue. 4,800+ offices in 39 countries. We were first.

Belgacom Telebusiness first telecom stores Belgium

First in Belgium

Belgacom — First Telecom Stores

DigitalPhysical1993–1996

Belgium

R&D and design of Belgium's first telecom retail stores and Business Centers. Also created the first virtual CAD walkthrough of a concept store — years before virtual tours existed as a concept.

→First virtual store walkthrough in Belgium, built in CAD in 1993.

Proximus Belgacom Mobile in-store display system 1990s

First in Belgium

Proximus — First G2 Mobile Network

RetailInnovation1994–1996

Belgium · National rollout

Belgium's first G2 mobile network launch — Proximus, then called Belgacom Mobile. It started with in-store display systems inside existing Belgacom stores: brochure stands, point-of-sale materials, product displays. No template existed for what a mobile category should look like in retail. We designed it from scratch and managed the national rollout.

→Defined what a mobile phone store looks like in Belgium — before anyone had done it.

Eastpak

Global Rollout2006–2009

Tokyo · 15+ countries · 50+ locations

Global modular store concept from flagship to 10m² shop-in-shop. Tokyo Harajuku district as the flagship anchor. Rolled out across 15+ countries and 50+ locations worldwide.

→One concept. Every format. Every market.

Disney Europe

EU Rollout2006–2010

Europe · 4 countries · 50+ locations

Modular furniture system installable in any major European retailer — from 1 to 20 metres. Led a team of 3 designers. 50+ locations across 4 countries.

→Flexibility at scale — one system that worked in every retail environment in Europe.

Houbii Jakarta

Built from scratch2016

Jakarta, Indonesia · 3,000m²

One year on-site. Built from empty building to fully operational urban adventure park. Naming, logo, identity, architecture, interior, wayfinding, web. Today one of Indonesia's most successful leisure venues.

→From concept to opening in one year. Still one of Indonesia's most successful leisure venues.

Audika / William-Demant

Global Concept2016–2017

Sweden · EU · Global

One of the world's largest hearing aid producers needed a single unified store concept. Researched every EU market. Developed a concept accepted globally and rolled out across Europe.

→One brand. Every country. Every language. The same experience everywhere.

Historium Brugge

Conversion2015

Bruges, Belgium

Redesigned the visitor centre of Bruges' most visited tourist attraction. New customer flow, 9-language signage, simplified ticket pathway. Result: overnight increase in paying customers.

→Removing friction = more revenue. Same principle applies to your Shopify checkout.

Also built for

Antarctica.org Body Secret Danishpesto.com Nieper.com O'Cool Brantano Levi's Makro AAW Kuwait Zero Motorcycles Exellent Mister Minit Quick Restaurants Tractuz AbInbev IKEA BNP Paribas Kinepolis

Ready to work together?

Your store is next.

The same thinking that built stores for Eastpak and Disney, and online platforms for Randstad and Spector, now applied to your Shopify store.

Book Intake Call — €150 Order Full Audit — €2,500

40 years of building thingsthat make people buy.