Work & Projects

40 years of building things
that make people buy.

Physical stores, digital platforms, global rollouts. From Brussels to Tokyo, from film rolls to Shopify. A selection of the projects that shaped the methodology I now apply to your store.

Digital & E-commerce

Building online before online existed

From Belgium's first recruitment website to Europe's first online photo store — and a Shopify store still running today.

Live today

Shopify2019 → present

Bromptonic

United Kingdom · Global

My own Shopify store selling Brompton bicycle accessories. Built from scratch — niche strategy, SEO, product pages, conversion, email. Running and optimised continuously since 2019. This is where I test everything I advise.

→The only Shopify consultant who runs their own live store. I live with the same problems you do.

Innovator

E-commercePhysicalLate 1990s

Spector Photo Group

Belgium · Europe

We were already building Spector's physical store network when I convinced them to go online. We built one of Europe's first e-commerce photo services. Customers brought film rolls to one of 100+ stores — prints made by hand, scanned one by one, then available to download or receive on CD.

→One of Europe's first e-commerce photo sites. €350M revenue. Brussels Stock Exchange listed.

Interlabor / Randstad

Innovator

Web10 yearsMid 1990s

Interlabor Belgium (Randstad)

Belgium

I convinced the marketing manager at Interlabor Belgium — a Randstad subsidiary — that the internet was the future of job placement. We built Belgium's first online recruitment platform. Before Randstad HQ in the Netherlands built their own. We managed the site for 10 years.

→Randstad today: one of the world's two largest staffing companies. €24B revenue. 4,800+ offices in 39 countries. We were first.

Belgacom

First in Belgium

DigitalPhysical1993–1996

Belgacom — First Telecom Stores

Belgium

R&D and design of Belgium's first telecom retail stores and Business Centers. Also created the first virtual CAD walkthrough of a concept store — years before virtual tours existed as a concept.

→First virtual store walkthrough in Belgium, built in CAD in 1993.

Proximus

First in Belgium

RetailInnovation1994–1996

Proximus — First G2 Mobile Network

Belgium · National rollout

Belgium's first G2 mobile network launch. No template existed for what a mobile phone store should look like. We designed the retail distribution strategy, in-store communication, and managed the national rollout.

→Defined what a mobile phone store looks like in Belgium — before anyone had done it.

Physical Retail

500 stores. 1,000+ rollouts. 30+ global concepts.

A selection of the physical projects that built the methodology.

Global Rollout2006–2009

Eastpak

Tokyo · 15+ countries · 50+ locations

Global modular store concept from flagship to 10m² shop-in-shop. Tokyo Harajuku district as the flagship anchor. Rolled out across 15+ countries and 50+ locations worldwide.

→One concept. Every format. Every market.

EU Rollout2006–2010

Disney Europe

Europe · 4 countries · 50+ locations

Modular furniture system installable in any major European retailer — from 1 to 20 metres. Led a team of 3 designers. 50+ locations across 4 countries.

→Flexibility at scale — one system that worked in every retail environment in Europe.

Built from scratch2016

Houbii Jakarta

Jakarta, Indonesia · 3,000m²

One year on-site. Built from empty building to fully operational urban adventure park. Naming, logo, identity, architecture, interior, wayfinding, web. Today one of Indonesia's most successful leisure venues.

→From concept to opening in one year. Still one of Indonesia's most successful leisure venues.

Global Concept2016–2017

Audika / William-Demant

Sweden · EU · Global

One of the world's largest hearing aid producers needed a single unified store concept. Researched every EU market. Developed a concept accepted globally and rolled out across Europe.

→One brand. Every country. Every language. The same experience everywhere.

Conversion2015

Historium Brugge

Bruges, Belgium

Redesigned the visitor centre of Bruges' most visited tourist attraction. New customer flow, 9-language signage, simplified ticket pathway. Result: overnight increase in paying customers.

→Removing friction = more revenue. Same principle applies to your Shopify checkout.

Ready to work together?

Your store is next.

The same thinking that built stores for Eastpak and Disney, and online platforms for Randstad and Spector, now applied to your Shopify store.