Shopify · Omni-Channel Strategy
Shopify & Omni-Channel:
Physical Meets Digital.
The best retail brands connect physical and digital seamlessly. I've built omni-channel strategies for Eastpak, Disney, Belgacom, and dozens more. Now I help Shopify store owners do the same.
What the audit covers
Four diagnostic stages
Most Shopify problems sit in one of these four stages. I diagnose all four.
THERE — Findability & SEO
Are you targeting the right niche? Is your SEO generating organic traffic? I assess your keyword positioning, language strategy, and AI search visibility.
IN — First impression
Do visitors understand what you sell in 3 seconds? Homepage clarity, visual hierarchy, mobile experience, and brand trust signals.
BUY — Conversion & checkout
Product page persuasion, pricing signals, trust indicators, checkout friction. Every exit point found and ranked by revenue impact.
BACK — Retention & return
Email strategy, repeat purchase triggers, loyalty mechanics. Retention is where profitable stores are built.
How it works
Three steps. One clear result.
You book & I prepare
After booking, share your store URL and context. I review it independently before we talk or before I write the report.
I diagnose
I go through your store as a potential customer, then as a retail strategist. Every finding documented with screenshot, explanation, and specific action.
You get a ranked action list
Every finding ranked by estimated revenue impact. Then a 60-minute call to walk through the findings together.
Pricing
Two ways to start
Intake Call
60-minute live review of your store
€150
One-time · No retainer · Video call
- →60-minute video call with your store on screen
- →Live feedback on your biggest visible problems
- →Written summary included
- →€150 credited toward the Full Audit
✓Scheduled within 5 business days
Full Store Audit
Complete forensic review — written report + call
€2,500
One-time · Written report + 60-min call
- →THERE · IN · BUY · BACK
- →Niche, SEO and language strategy
- →Separate mobile review
- →Action list ranked by revenue impact
- →60-minute presentation call
- →30-day follow-up question included
✓Delivered within 7 business days
The expert
J.P. Bobbaers
Retail Architect · Omni-Architect · Shopify operator since 2019
I spent 40 years building physical retail — 500+ stores for Eastpak, Disney, Levi's, Audika. In 2019 I built Bromptonic — a Shopify store — entirely alone. No agency. No shortcuts. I run it today. That's the difference: I live with the same problems you do.
Read the full story →FAQ
Frequently asked questions
What is an omni-channel Shopify strategy?
Connecting every touchpoint — physical store, online store, email, social, packaging — into one consistent brand experience. Multi-channel customers spend more and return more.
How does the intake call work?
We schedule a 60-minute video call. You share your screen, I review your store live. Direct, honest feedback. The €150 is credited toward the full audit.
How long does the full audit take?
The written report is delivered within 7 business days. I take a limited number of audits per month to ensure full attention.
What languages do you work in?
English, Dutch, French, and German. Your audit report and our calls can be in any of these four languages.
What makes this different from other Shopify audits?
Most Shopify auditors learned e-commerce from a screen. I built 500+ physical stores for global brands before touching Shopify. 40 years of consumer behaviour — that's the difference.
Ready to start?