BRANDING & CORPORATE IMAGE
One of the most essential marketing practices is being sure about who you are, what you deliver, and what you stand for. Our approach to developing a corporate identity starts by helping you to clearly define your business in terms of brand positioning, personality, and the desired image.
A strong brand identity is one of the most valuable assets of a company.
IMAGINIF believes that good branding includes all the elements that enable customers to identify, and differentiate a brand, creating an emotional and loyal bond with its customers.
Once your corporate image is defined, it needs to be established. You need to look at what suits your company and will be easy to identify. This includes your logo and colors, tagline, store front car fleet, or specific voice. Your company has to be easily recognisable (even without its name being mentioned or shown). This makes consistency critical in the promotions you develop across all mediums.
* "You only get back what you put in when creating an inspiring brand identity. It's vital to care about every detail, knowing how how to reach the customer."