Imaginif was in 1989 one of the first agencies to specialise in retail design. Linking consumer behaviour to marketing and design.
Since then we have helped over 100 clients in more then 30 countries.
We develop retail design solutions in different area's.
- New Store Design
- Trade Marketing
- In-Store Communication
- Signage and Way Finding
- Roll-Outs International
- Retail Branding
- Digital Marketing for Retail
EASTPAK - We were invited to create a modular store concept that would work for its large flagship stores as well as the much smaller (10 m²) "Shop in the Shops".
This Tokyo store is located in the hyper trendy ‘Harajuku’ district. Next we helped to roll out this concept to over 80 stores worldwide.
Bang & Olufsen - Luc Vandermeeren, Imaginif's creative director, created for Bang & Olufsen for many years, store concepts and in-store communication. His creations are time-less. This is a recent store in the Pacific Place Mall in Jakarta.
AudioNova - European store concept for AudioNova. AudioNova, is one of Europe’s leading hearing aid providers operating more than 1.300 stores in 11 countries and sales above 300 million Euros per annum. As part of the internationalisation of the Schoonenberg brand, the brief was to develop a new name and brand concept that could be implemented in the different European markets.
The project was to create a pilot project in Belgium involving branding, visual identity, guidelines, advertising concept, brochures, brand activation, and online and in-store communication. This could then be rolled out worldwide.
Disney - IMAGINIF knows what customers and retailers want. We step beyond simply designing a display or promotion: we created the innovative retail concept that inform, entice and surprise the customer. This is trade marketing concept for Disney that was implement in different European Locations
Exellent is a Belgian chain with 260 independent dealers, selling TV, audio, video, small electrical appliances, telecom and multimedia. Exellent wanted to offer their outlets a totally new image. IMAGINIF not only produced a new logo and brand image, but integrated a completely new store interior including an improved store front.
IMAGINIF advised on connecting touchpoints by integrating the Exellent website as a tool in the sales process. As a result, not only could sales people now use the website as an information source and talking point, but it also allowed online ordering in store, when products were not in stock.
Shurgard is the largest self-storage provider in Europe. They have over 200 self-storage centres in 7 markets, helping people store their belongings. Imaginif helped them to make their locations better recognisable with out side communication.
AB InBev is the world's largest brewer. Imaginif was appointed a mission for several pilot projects in supermarkets. One of them was improving category management with better in-store communication. Another project was promotional: Enticing customers to combine beer (Hoegaarden) with mussels.
Makro Hypermarket- Urban Outdoor - We were asked to re think the sports department of Makro. After research we positioned the department direction Urban. Gear and clothes to "survive" in todays urban environment. A 1000 sqm section with special emphasises on high tech shoes.
Gelato Secrets is our most recent client. We helped this retailer with currently 10 stores located in Bali and Jakarta to develop an expansion strategy. Finetuning it's communication and uniqueness. Project still in progress...