Disney
Modular retail across Europe
Retail furniture and modular retail implementation for more than 50 European locations.
IMAGINIF / About
Retail know-how.
Built through real work.
Since 1989, IMAGINIF has helped turn business ideas into brands, shops and customer experiences. That heritage now informs Lucan, your AI retail design adviser.
- 1989
- IMAGINIF founded
- 500+
- stores designed and built
- 1,000+
- international rollouts
Built through real projects since 1989
Founded by JP Bobbaers in 1989, IMAGINIF connects retail strategy, customer behaviour, branding, store design, merchandising and communication. Its portfolio spans independent shops, international brands, retail networks and visitor destinations.
More than 500 stores designed and built, alongside more than 1,000 international rollouts, form the experience behind that approach.
A story built through real projects.
IMAGINIF’s experience grew through the practical work of understanding businesses, developing concepts and helping teams carry them into real places. These milestones show how that approach took shape.
- 2026
In-house AI apps and the launch of Lucan
IMAGINIF launches several in-house AI apps, including Lucan, its AI retail design adviser. Lucan brings decades of retail know-how and documented methods into a creative conversation about your shop.
- 2024
AI research and development
IMAGINIF explores how AI can turn accumulated knowledge and creative methods into practical applications.
- 2019
Bromptonic: specialist retail online
Bromptonic launches as a specialist ecommerce store for aftermarket Brompton accessories, taking retail experience into an online business.
- 2018
Gelato Secrets in Bali
Retail design work for Gelato Secrets in Bali.
- 2017
Houbii: a complete adventure destination
The Houbii Jakarta project brings together the business concept, naming, identity, spatial design, signage and wayfinding for a 3,000 m² indoor adventure venue.
- 2016
Audika: a connected hearing-care experience
Audika’s shop concept connects customer zones, circulation, identity and the service environment.
- 2009
Exellent: bringing the whole shop together
The Exellent concept connects brand strategy, layout, store image and communication.
- 2000–2003
Taking a concept across locations
The Interlabor-to-Randstad transition covers 130 agencies. Projects include supermarket presentation for Interbrew, visual merchandising training for Bridgestone/Firestone’s European managers and a Belgian style manual for Metro’s first local outlet in Hasselt.
- 1995–1999
From customer insight to the store concept
Audits of 300 Spector shops in Belgium and the Netherlands inform the relationship between headquarters and branches. Work for Brantano, Carpet-land, O’cool and Battard connects positioning, categories, communication and the store environment.
- 1993–1994
Connecting products, brands and communication
IMAGINIF begins working with Belgacom and Proximus on retail merchandising and in-store communication. The work extends to Belgacom’s Telebusiness kiosks and visual walkthroughs.
- 1990–1991
Concepts built for a network
A new Mister Minit shop concept creates a basis for an international network. Work for Interlabor refreshes shopfronts and window layouts across 60 Belgian agencies. Three shop concepts are developed for Panos.
- 1989
IMAGINIF begins
Jean-Pierre Bobbaers establishes IMAGINIF as an independent design agency, bringing together a team around business ideas, design and the customer experience.
THE FOUNDER
Jean-Pierre Bobbaers.
With a background in interior and industrial design, JP built a retail approach that connects business strategy, branding and the way people use a space. His work spans Europe and Indonesia, bringing customer observation and practical design decisions together.
That experience is the foundation of IMAGINIF’s retail know-how and the methods that inform Lucan today.
Meet JP Bobbaers ↗Selected past IMAGINIF client projects
From a recognisable shop identity to a repeatable concept across a network, each project connects a business idea to the way people experience a place.
Eastpak
A concept with international reach
Modular store concepts, including Tokyo, and implementation across more than 15 countries.
Levi’s
Identity expressed through the store
Store concepts and international rollouts connecting the brand to the physical shopping experience.
Randstad / Interlabor
A repeatable network experience
Concepts for more than 100 offices, alongside work connecting physical locations and early online recruitment.
Audika
A connected hearing-care shop concept
Shop concept development connecting customer zones, reception, consultation spaces, circulation, signage and the store environment.
Exellent
Strategy made visible in the shop
Retail concept development connecting brand strategy, store layout, brand image and store communication.
Historium Bruges
A clear visitor experience
Visitor communication and destination design, helping connect the experience, information and movement through the venue.
Houbii Jakarta
A complete adventure destination
A 3,000 m² indoor adventure venue, with work spanning the business concept, naming, identity, spatial design, signage and wayfinding.
IMAGINIF’s know-how.
In your conversation with Lucan.
Lucan brings IMAGINIF’s accumulated expertise and documented retail design methods into a guided creative conversation. The connection between the business idea, customer journey, identity, space and communication shapes the questions he asks and the proposals you develop together.
His approach follows four connected parts of a shop’s customer journey: THERE — get discovered; IN — make entering inviting; BUY — help people choose; BACK — make returning worthwhile.
Bring your own shop idea, a photo or a question. Explore the possibilities, develop a direction and decide on your next step with Lucan.
Discover more about the founder and his wider work at bobbaers.com ↗