Ask Lucan ↗A neighbourhood bakery needs a different answer from a large electronics store. Explore twelve examples across different categories, sizes and design styles.
Logos, signage, branding, campaigns, floorplans, a Business Model Canvas and an in-store communication plan. Preview each image, open it at full size or download its PDF. These are illustrative, art-directed studies made for this showcase, using example names and formats. They show directions to explore with Lucan, not completed client projects or guaranteed automatic results.
A narrow frontage, a readable name and a distinctive projecting symbol. The same everyday identity works on a takeaway bread bag.
“Develop a storefront and projecting sign for my small bakery, with an identity that also works on a bread bag.”
A larger selling floor with demonstration tables, clear product zones, long sightlines and a visible service desk.
“Develop a large electronics-store concept with category signage, demonstration areas and a visible service desk.”
A bold fashion identity across bags, garment tags, tissue, a window campaign and the store. A folded F works as a standalone mark.
“Show a cohesive identity for my fashion boutique across the logo, bags, tags, poster and window.”
A friendly wordmark with a tail built into the T. The mark stands alone on the projecting sign; the full name identifies the shop and packaging.
“Create a readable pet-shop logo with a distinctive integrated symbol that can also work alone.”
Help visitors find check-in, lockers, the starting point and café. One sign family combines words, icons, colour and arrows at decision points.
“Design a coherent wayfinding system for a trampoline park, separating directions, offers and safety information.”
One imaginative illustration and one clear invitation. An editorial identity gives this bookshop a character of its own.
“Create an illustrated bookshop poster that invites people inside, with a strong headline and no discount offer.”
A different environment: indoor and outdoor plant zones, practical display tables, trolley routes and an advice point.
“Organise a garden centre into clear product zones with useful displays, trolley circulation and an advice point.”
Connect the campaign to the products. Shoes, socks and a hydration pack form one running task while the entrance stays visible.
“Connect a trail-running window campaign to a focused product display that helps customers choose a kit.”
Balance selling, repairs, stock and circulation. This example assumes a 10 × 6 m shell; a real plan starts with the actual premises.
“Plan my bicycle shop and repair workshop from real dimensions, with product zones and clear routes.”
Connect customers, value, channels, relationships, resources, activities, partners, revenues and costs. Test the risky assumptions before a fit-out.
“Build a Business Model Canvas for my refill grocery and identify what to test before investing.”
Give each message a job: welcome, orientation, product comparison, promotion, staff help and a reason to return. Confirm real prices and offers before print.
“Create an in-store communication plan for my supermarket, with messages, formats and placement by decision point.”
Bring one selected direction into a ten-page working guide covering identity, signage, windows, zones, customer journey and layout.
“Organise my chosen identity and store concept into a clear guideline document.”
Start with your own question. Five free action credits. Clarifying questions are free.
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