IMAGINIF / Retail design
One retail identity. Across the whole shop.
Explore shop logos, facade signage, projecting signs and consistent retail branding with Lucan.
Design the identity for where it will be used
A shop logo has several jobs. It must help people identify the name from the street, remain readable on the facade and work on bags, packaging and smaller digital applications. A distinctive mark can support recognition on a projecting sign, but a new business still needs customers to understand its name and offer.
A wordmark and a usable standalone mark
Lucan’s retail-design approach favours a readable wordmark incorporating a distinctive element that can also work alone, where that fits the business. The type, spacing and contrast must suit the name and viewing conditions. The aim is an identity that is recognisable in its real applications, rather than an isolated decorative symbol.
Think about signage from the beginning
Review the facade from the approach directions customers actually use. Consider a projecting sign for visibility along the street and a fascia sign for the full name. Test daylight and night-time appearance, reflections, contrast and maintenance. Dimensional letters can change appearance from an angle. Check the design with a fabricator before deciding on depth, illumination or materials.
Carry the selected identity into every application
Keep the chosen wordmark, standalone mark, reversed version, colours and typography together as the project’s reference assets. Explore facade concepts, signs, bags, posters and packaging from that identity. Generated mockups can alter lettering or small details, so check them against the selected artwork. For final production, use the actual vector files and verified specifications.
What the examples show
The FORMA branding board and other gallery images are illustrative concept studies. They show possible applications and visual directions; they are not installed shops, client endorsements or proof that every pictured package can currently be produced automatically in one Lucan request. In the chat, agree the next deliverable and its credit cost before creating it.
Preview and download the retail design examples →
Ask in your own language. Clarification is free within the daily allowance; a confirmed creation uses credits. No subscription.