5 credits
Free
Five action credits in this browser to explore your first creations.
Start free ↗HOW IT WORKSYour idea.
Your idea.
A clearer next step.
Talk to Lucan as you would explain your project to a designer. Develop the brief together, then choose what to create.
START WITHOUT PAYMENT DETAILS5 free credits
Ask. Explore. Agree on a direction.
- 0 credits
- Clarifying questions and briefing
- 1 credit
- Each creation you confirm
FROM QUESTION TO CREATIONOne conversation.
One conversation.
Useful progress, step by step.
- 01
Start with your question
Tell Lucan what you want to achieve. You can begin with an idea, an existing shop, a photo or a question. Write in your own language.
- 02
Build a useful brief
Lucan asks for the details that matter to the next decision. Describe your customers, offer and space as they become relevant. Clarifying questions and briefing use no action credits within the daily usage allowance.
- 03
Choose what to create
Agree on one useful next output: a focused recommendation, an editable document draft or a visual concept. Lucan shows the credit cost before you confirm.
- 04
Create, review and develop
Confirm in the conversation when you are ready. Review the result, download it and discuss what to improve. A new AI-generated version uses another credit; manual document edits are free.
When Lucan shows the one-credit creation prompt, reply “Create it” to confirm. You choose when a creation starts.
CREDITS & PRICINGStart free.
Start free.
See the cost before creating.
No subscription and no automatic top-ups. The free allowance is available now. Paid packs are planned; purchases are not open yet.
20 credits
€19 one-off
A proposed pack for working through several ideas and revisions.
Coming soon · Not available to buy
50 credits
€39 one-off
A proposed pack for developing more of your shop concept over time.
Coming soon · Not available to buy
The €19 and €39 prices are proposals, subject to confirmation before sales open. No purchase or payment details are needed to start with the free credits.
| What you do | Action credits |
|---|---|
| Explain your shop, ask a clarifying question or discuss a change | 0 |
| Confirm one focused recommendation or action plan | 1 |
| Confirm one editable document draft, such as a concept floorplan or marketing plan | 1 |
| Confirm a visual creation, such as a logo concept, facade image or poster | 1 |
| Ask Lucan to generate a new or revised output, after confirming the cost | 1 |
| Make manual edits in the document editor or download an existing result | 0 |
Separate creations use separate credits. A complete branding project may involve several outputs. Questions and discussion remain subject to the daily message allowance.
CREDIT EXAMPLESChoose the creations
Choose the creations
that help your project.
Refresh a shopfront
- Explain the goal and share a photo 0 credits
- Discuss the brief and agree on a direction 0 credits
- Confirm a facade image 1 credit
- Discuss what you want to change 0 credits
- Confirm a revised image 1 credit
2 credits used · 3 of your first 5 remain
Explore a new shop
- A focused concept brief 1 credit
- A logo concept 1 credit
- A concept floorplan 1 credit
- A promotional poster 1 credit
- A focused marketing plan 1 credit
5 separate creations · 5 credits
These examples illustrate the current one-credit creation rule. Build your brief first and choose the outputs you need. Lucan shows the cost before each confirmation.
WHAT TO ASKStart with a question
Start with a question
that sounds like your shop.
Use one of these examples, then change the details to fit your business. “Use this question” opens the conversation with the text ready to edit. It does not send it or use a credit.
A new shop
I’m planning a small homeware shop for people who like practical, well-made products. Help me clarify the concept and the customer experience. What should we decide first?
An existing shop
I run a neighbourhood food shop. I want the entrance to explain our offer more clearly. What would you like to know before we explore a change?
Name and identity
I’m opening a bicycle repair shop for everyday riders. I want a friendly, dependable identity. Help me define a naming and logo direction. I’ll share the names and colours I already use.
Layout and customer flow
My shop is 6 metres wide and 10 metres deep. The entrance is centred on the front wall, and the stockroom is at the back right. I sell shoes. Help me brief a layout with space to browse and try products.
Facade and signage
I’ll upload a straight-on photo of my shopfront. Help me make the name and entrance clearer. Keep the windows, doors and building features, and use the logo we have chosen in this conversation.
Product presentation
Customers struggle to compare our coffee makers. I’ll share a display photo and explain the range. How could we organise the products and information to make choosing easier?
A promotional poster
I want to announce a weekend promotion. I’ll provide the exact offer, prices and dates. Help me brief a clear poster that fits the identity we have chosen.
A practical marketing step
I run a local flower shop and want to give nearby customers a reason to visit this month. Help me choose one focused marketing action and decide how to assess the result.
GET BETTER RESULTSA little context.
A little context.
A stronger direction.
Begin with the outcome
Explain what you want customers to notice or do: understand the offer, find a category, compare products or recognise the entrance. A clear purpose helps shape a useful design.
Give real details
Share the measurements, products, existing identity and budget that matter to the task. For a layout, include units, entrances and fixed features. Label estimates as estimates.
Use clear original photos
For a facade, show the whole shopfront straight on. For a layout or display, include enough of the surrounding space to understand it. You can add up to two photos per message, up to 5 MB each.
Keep one shop in one conversation
Continue the same conversation as you develop the name, logo, signage and layout. Refer to the logo and direction you have chosen there, so each new step builds on the agreed context.
Give specific feedback
Say what to keep and what to change: “Keep the name and blue colour; make the lettering calmer.” Discuss changes before confirming a new generated version.
Review the details
Check names, spelling, prices, dates, measurements and the relationship to your actual premises. Use concepts to develop your brief and have the relevant technical details checked before production or a fit-out.
A FEW USEFUL ANSWERS
Before you start.
Can I speak to Lucan in Dutch?
Yes. Write in your own language. You can also switch this website between English and Dutch using the language menu.
Do questions use credits?
Clarifying questions, briefing and discussion use no action credits within the daily usage allowance. The daily message allowance is separate from your action-credit balance.
Does a revision use another credit?
Discussing the change is free within the daily allowance. A new AI-generated output uses another credit, shown before you confirm. Manual changes in the document editor do not use credits.
What happens if a generation fails?
If a generation fails, the action credit is returned. A completed image that you would like to change is a revision: discuss the feedback, then confirm any new creation.
Can I buy more credits now?
Paid packs are coming soon. The 20-credit pack at €19 and 50-credit pack at €39 are proposed prices. Sales are not open, so you can start with the five free action credits without payment details.
Can I see examples before starting?
Yes. Browse the illustrative retail design examples, or explore real past IMAGINIF projects on the About page. Then bring your own shop idea, photo or question to Lucan.
YOUR NEXT RETAIL STEPBring your question.
Start creating with Lucan ↗Bring your question.
Develop the idea with Lucan.
Start with five free action credits, without payment details.