Who are we?

Imaginif is a leading European retail and brand design studio. Founded in 1989 and located in Brussels, Jakarta & Bali.

As envisaged by Jean-Pierre Bobbaers "We operate as Omni Architects".

We believe in one (unique) cross channel brand identity. We are an international team of experienced designers with a background in brand and retail strategy, product design, architecture, technology, brand building, communication and social media.


We analyze consumer behavior and transform consumer experiences.

We blend consumer strategy, interior design, architecture, branding, communication, graphic design, social media and technology to help build brands, retail brands and create new businesses.

Our primary goal is to build strong brand awareness and preference leading to an increase of turnover and profitability.

Our services


Our "best-fit" are entrepreneurs with challenging idea's, the decision makers of brands or traditional retailers that understand "change" in the retail, leisure, service and the "making" industries.

We additionally provide high-level 3D design visualization services for in-house design departments, architects and real estate developers.

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Jean-Pierre Bobbaers Jean-Pierre Bobbaers Founder and Owner

The 'Omni-Architect'. Interior & Industrial designer from Brussels & Helsinki University. A consumer strategist with extensive experience in design, retail analysis, business models, knowledge of technology, digital marketing and online strategy. Brussels is his habitat, he travels for work and enjoys encountering different cultures wherever possible. Jean-Pierre just got back from a mission in Bali - Indonesia and is currently in Brussels. (feb 2018)
An 'ENTP' personality type. (MBTI) - Check out his whitepaper Redefining the retailer; BrandTailer™

Linkedin page
Languages: Dutch - English - French - German - Danish (notions)

Luc Vandermeeren Luc Vandermeeren Creative Director -

A true cross-disciplinary creative with key strengths in Branding, Identity and Store Branding. An expert in communication and the graphic arts. He is the creative powerhouse in the Imaginif universe. Living (and running)  in Halle, with a consuming passion for painting and engaging with art and design at all levels and modalities.

Languages: Dutch - English - French


Dian Effendy Dian Effendy Graphic & Video Designer

Graduated Graphic Design form Bandung Institute of Technology, a devoted fan of Black Sabbath and rock music. Next, to Indonesian histories and cultural studies, he travels to learn. Actually, he is planning his second trip to European in the summer. Wears his own created fashion brand Wanara most of the time in Jakarta. Knows his Mac and software when he is active in experimental design.

Languages: Bahasa Indonesia - English

Cindy Tandry Cindy Tandry Girl Friday

Our "go to" girl. A 'jack of all trades', she is capable of doing almost anything; a girl we can count on. Graduated with Honors in Economics at the Methodist University of Indonesia. Excellent online skills - she can find anything (if it is on the net :-). Superfoods addict next to a warm heart for animals and the environment. If you are lucky, you can see her every morning running on the beautiful beaches of Bali.

Bahasa Indonesia - English - Chinese (Simplified)

Hesty Lim Hesty Lim
Filip Prpic Filip Prpic Civil Engineer

Filip is an architectural technician and Civil Engineer of the Josip Juraj Strossmayer University of Osijek in Croatia. He has +10 years experience in AutoCAD drawings, +7 years in SketchUp and a few years in 3DS Max. He is our specialist in conceptual thinking, professionally executed drawings, and 3D renderings. He is also very well informed with blockchain technology (he is a miner).

He joined Jean-Pierre in 2017 for a week in Paris to assist in the Classic Car Campus project.

Languages: Croatian - English


An architect graduated from Belgrade University, with a master’s degree in architectural constructions. Proficient in CAAD software and 3D modeling. Enjoys traveling and experiencing different cultures, and has a working experience from various countries, like Ghana and Indonesia to name a few. Likes to read books and gathers peculiar useful/useless facts. He joined Jean-Pierre for a 3-month mission in Jakarta working on location on the Houbii project.


Languages: Serbian - English - German (basic)

Elena Sánchez Cifuentes Elena Sánchez Cifuentes Interior designer

A graduate of the Bau Design College of Barcelona and Saint Luc Arts School Brussels. Her Mediterranean background in design and conceptual frame working challenges and provokes the northern European orthodoxy and provides a bridgehead between north and south sensibilities.

Languages: Spanish -  French - English - Dutch


David Mcclairley David Mcclairley Story Teller - Creative

Discovered Imaginif in 2001 with a subsequent career in the creative industries spanning two decades in London, Paris, and Brussels. Provides Imaginif with copy-writing, image creation and conceptual development ( aka sparring with Jean-Pierre) He has recently completed a masters program in Psychology centering on compulsive behavior.

Languages: English - French

Urban Lemmens Urban Lemmens Informatics Engineer (student)

A 5th year Student Civil Engineer Computer science at KU Leuven University.
The whiz-kid in our Imaginif Lab. His first project was a remote door lock (iPhone app). He helps us with difficult calculations and complicated algorithms and all things code. He is also pretty good on a snowboard and teaches people to ski.

Languages: Dutch - English - French