Together with five other European design experts, Jean-Pierre Bobbaers, Imaginif's strategic director, was invited by Coca-Cola Europe to participate in a two-day workshop.
The objective was to come up with new innovative ideas for Coca-Cola.
We brainstormed around products, technologies, packaging or tools that could be adapted in supermarkets, stores, online, bars, discos, events or any other touchpoint.
This first collaboration with Jean-Pierre was appreciated by Coca-Cola. Next, they invited him to join a meeting in London to discuss the possibilities around the creation of a Coca-Cola Café.
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