Exellent is a Belgian chain with 260 independent dealers, selling TV, audio, video, small electrical appliances, telecom, and multimedia. Exellent wanted to offer their outlets a totally new image. IMAGINIF not only produced a new logo and brand image but integrated a completely new store interior including an improved storefront.
IMAGINIF advised on connecting touchpoints by integrating the Exellent website as a tool in the sales process. As a result, not only could salespeople now use the website as an information source and talking point, but it also allowed online ordering in store, when products were not in stock.
The result? An empowered sales force increased sales and boosted customer satisfaction.