Visitor center 

The Historium, at the heart of the Bruges tourist trail, presents a multi-media experience from the Golden Age of Bruges. Seven historically themed rooms with film, scenery, special effects and virtual reality headsets transport the visitor back to a day in 1435.

IMAGINIF was asked to review and re-design the visitor center in order to improve information and encourage tourists to visit this unique venue.

Starting from a customer flow analysis a completely new plan for Historium's communication strategy was created. Written communication, images, and video presentations were all revamped. The resulting change was an atmosphere that enticed tourists to enter the building with large backlighted visuals and re-edited video trailers and an easy ticket purchase pathway.

International Communication
A key challenge was to communicate clearly with an international audience in nine languages. IMAGINIF developed way-finding signage reducing text around the ticket counter as much as possible. Staff were released from having to repeatedly  explain: "What is this?", "How much does it cost?" and were thus able to concentrate on improving the visitor experience.

Thanks to the IMAGINIF redesign changes there was an impressive overnight increase (double turnover) in the number of paying customers who visited the Historium. IMAGINIF also helped to launch the VR experience for Historium.

Tourist Visitor Center Tourist Visitor Center
Main entrance - Large visual (5mx3m) led backlighted on textile
Historium - Large visual (5mx3m) led backlighted on textile Tourist Visitor Center Tourist Visitor Center
Double printed image - changes magically every 30 seconds
Visitor Center Historium design by Imaginif Visitor Center Historium design by Imaginif Ticket counter Historium - design by Imaginif Wayfinding board Historium - design by Imaginif Design of brochures and posters by Imaginif
Large 4-meter Image printed on textile - Giving tourists an idea what to expect
Historium design by IMAGINIF
View of the location center of Bruges
Historium design by IMAGINIF