Urban Outdoor – Belgium

Makro (part of Metro AG) is a hypermarket selling both food and non-food products with stores in eight EU countries, Asia and South America.

One of these projects involved the re-design, 7 years after the original inception (also by IMAGINIF), of a 1.000 sqm sports department.  As part of the re-imagining of the store concept and keeping the focus on sports, we advised MAKRO to alter the theme towards the  “Urban Outdoor”, survival in the urban environment.

The central visual attraction was a wall of outdoor shoes, organized into the various categories. The clear technical communication integrated into the display helped the customer (and staff) to find the right shoe for them. On the side walls were placed large images that reflected the season.
The result was a clean and organized department allowing the consumers to make their choices.


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